About Serta

In 1931, an assembly of independent mattress manufacturers joined forces. They realized that their future rested on the ability to compete with name recognition and advertising dollars of emerging national companies. In 1933, the manufacturers organized their companies under one name–Serta–and set national guidelines for the products they would make and market under that brand name.

In creating its flagship mattress, the Perfect Sleeper®, these entrepreneurs struck a powerful balance. They developed a nationally recognized brand as well as a network of local companies dedicated to growing their retail partners’ businesses.

Serta is proud to be the manufacturer of the World’s Best Mattress. Serta is proud to be the number one mattress manufacturer in the United States, and a leading manufacturer worldwide.

Leading The Way In Mattress Innovation and Technology for more than 80 years, Serta has been making consistent investments into the highest quality and most innovative features to ensure that every mattress set we manufacture delivers superior comfort and support.

Throughout its history, Serta has been an industry leader, offering many product “firsts” – including the world’s first-ever “tuftless” mattress.

Today, Serta is proud to offer a variety of exclusive features including our breakthrough Cool Action™ Gel Memory Foam available in our iComfort® and iSeries® mattresses.

Today, Serta is #1 mattress manufacturer in the United States and one of the most recognized home furnishing brands in the marketplace.

Serta is a privately held company, owned by 6 licensees and represented by 23 manufacturing facilities in the U.S. and 4 in Canada.

In addition, Serta is distributed internationally in more than 100 other countries. With its worldwide network, Serta is able to respond quickly to customers’ needs while still preserving strict control standards to ensure the highest quality products.

National Bedding Company, LLC (NBC) is the largest of Serta, Inc.’s 6 licensees, with 18 manufacturing plants in the United States and 2 in Canada.

Headquartered in Hoffman Estates, IL the state-of-the-art headquarters provides critical services to all of Serta’s licensees including product development, national brand building and marketing programs, national account management and finance/accounting functions.

NBC and Simmons Bedding Company are owned and managed by Advent International. NBC has primary responsibility for its competing brands of Serta®, including Perfect Sleeper®, iComfort®, iSeries®, Perfect Day®, Sertapedic® and its portfolio of licensed products while Simmons is responsible for its competing brands of Beautyrest® and ComforPedic®. Under Advent International, the two companies compete in the marketplace, but work together where joint activities will achieve efficiencies, enhance sales or provide better products and services to customers.

Serta Women's Choice Award

 

Serta Mattress Showroom

Serta changed the memory foam category forever with the iComfort® Sleep System, which features the world’s first memory foam infused with the support and cooling touch of Serta’s MicroSupport® gel.

Now Serta introduces iComfort® Directions™, a premium memory foam mattress line featuring our first dual-action gel memory foam in a sleep system designed from the surface to the core for enhanced cooling comfort and individualized body support.

And every new iSeries hybrid mattress features Cool Action™ Dual Effects® Gel Memory Foam – Serta’s latest breakthrough in gel memory foam technology. This is the world’s first material to combine both our original MicroSupport® gel and our MicroCool+™ gel in a material with up to 25% more total gel than our original formula.

Check out the Serta iComfort and Serta iSeries mattresses at The Sleep Center in Dothan, Alabama. We are your Serta Mattress Superstore!

Serta Best Mattress ManufacturerSerta Sheep #1

 

iComfort Mattresses

iComfort Mattresses

What Makes iComfort Technology Different?

All foam is not created equal. iComfort features our breakthrough Cool Action™ Dual Effects® Gel Memory Foam. This is the world’s first material to infuse both our MicroSupport® and MicroCool+™ gels into premium memory foam for an extremely comfortable and supportive sleep surface while helping to reduce the heat build-up that can be associated with memory foam mattresses.

Outstanding Pressure Relief

Too much pressure build-up while you sleep can cause disruptive tossing and turning. Serta’s Cool Action™ Dual Effects® material is uniquely designed to help reduce average body pressure while you sleep, which can help reduce tossing and turning for a deeper and more restful sleep.

Support Where You Need it Most

Serta’s Cool Action™ Dual Effects® material works to uniquely support your body where it needs it most. Millions of MicroSupport® gel beads gather under the areas of your body that need extra support. With the right support, your muscles can relax and rejuvenate so you can wake up feeling refreshed. In fact, 9 out of 10 iComfort owners agree that their iComfort mattress provides them with the right level of support. (Source: GfK Buyer Satisfaction Study, 2012)

Enhanced Cooling Comfort

Heat build-up during the night can cause uncomfortable and restless sleep. Serta’s Cool Action™ Dual Effects® material combines an open cell structure with our exclusive MicroCool+ gel to significantly increase airflow and the ability to dissipate heat. Together these properties help whisk heat away from the body. In fact, 98% of iComfort owners who are sensitive to temperature while sleeping rate their sleep quality positively. (Source: GfK Buyer Satisfaction Study, 2012)

Comfort that Lasts

Serta’s Cool Action™ Dual Effects® material has been engineered and extensively tested to deliver exceptional comfort for years. Plus, it’s designed to maintain its pressure-relieving comfort through a wide range of home temperatures.

Serta Exclusive Technology

Our revolutionary Cool Action™ Gel Memory Foam material inspired an entirely new category of sleep systems. This material was developed after years of careful study and refinement of existing memory foam products, including the original NASA-inspired memory foam technology. We then improved this with our Cool Action™ Dual Effects® material, which combines our original MicroSupport® gel with our breakthrough MicroCool+ gel in a foam with up to 25% more gel than our original Cool Action™ material. Our material represents a new science in memory foam, reengineered from the bottom up for excellent comfort, support, temperature regulation, and durability.

Made with Genuine Serta® Gel

Only our Cool Action™ Dual Effects® material contains millions of Serta’s MicroSupport® and MicroCool+™ gel beads that are infused into our own premium, open-cell memory foam. This proprietary process creates an extremely breathable and supportive memory foam that helps dissipate heat away from the body.

Infused, not Coated or Blended with Gel

Using a proprietary process, our MicroSupport® and MicroCool+™ gels are actually infused directly into our exclusive premium memory foam while the foam is being produced. This gives our Cool Action™ material a special combination of comfort, support, breathability, and durability. Other so-called “gel” memory foams may use dye and polyol thickeners in place of real gel. Depending on the type of material used, these additives may only have a limited impact on the performance of the foam.

More Gel in a Rich, Premium Foam

Unlike some other “gel infused” foams sold at discount prices, we infuse our Cool Action™ Dual Effects® material with up to 200% more gel. We also use an exclusive formulation of our premium, open-cell memory foam technology that is denser than these discount products. This creates a richer, more premium feeling finished product with excellent support and durability.

Put it in Motion

For a completely customizable bedroom experience, pair your new iSeries mattress with a Serta adjustable foundation.

 

iComfort Directions Mattresses

iComfort Directions Mattresses

What makes iComfort Directions better?

From the surface to the core, the new iComfort® Directions™ premium gel memory foam mattress line from Serta represents our latest advancement in sleep technology. Each iComfort® Directions™ mattress features 4 exclusive technologies designed to balance comfort, support and temperature regulation.

Thermo°Cool™ yarn fabric cover with TENCEL® fibers

It all starts with this exceptionally soft material, designed to help improve heat and moisture flow at the sleep surface. Plus, TENCEL® fibers can resist the growth of mold, bacteria and dust mites.

EverCool™ Gfx Memory Foam

Beneath this layer is our new EverCool™ Gfx Memory Foam, the world’s first premium, breathable memory foam featuring an infusion of super heat-conducting graphene material for supple, body conforming comfort and an extra ability to whisk heat away from the body.

Cool Action™ Dual Effects™

Next, our breakthrough Cool Action™ Dual Effects™ layer helps provide more support where your body needs it and an enhanced ability to transport heat away from the mattress layers above it. Millions of Serta’s original MicroSupport® gel beads gather under the areas of your body that need extra push back support. Meanwhile, our new MicroCool+™ gel features advanced phase change material encapsulated in a proprietary gel designed to efficiently capture, store and ultimately dissipate away heat from the mattress layers above.

Pods™ gel-activated support layer

Finally, our Pods™ gel-activated support layer works with our Comfortlast® Foam core to help provide extra support from the deepest parts of the mattress and a firmer seating edge.

Put it in Motion

For a completely customizable bedroom experience, pair your new iSeries mattress with a Serta adjustable foundation.

 

iSeries Mattresses

iSeries Mattresses

ISeries Cool Action?

Too much pressure build-up while you sleep can cause disruptive tossing and turning. Serta’s Cool Action™ Dual Effects® material is uniquely designed to help reduce average body pressure while you sleep, which can help reduce tossing and turning for a deeper and more restful sleep.

Dual Effects works for You

Serta's Cool Action™ Dual Effects® material works to uniquely support your body where it needs it most. Millions of MicroSupport® gel beads gather under the areas of your body that need extra support. Meanwhile, each Duet® Coil in the advanced innerspring is engineered so that the exterior coil provides an initial soft and luxurious feeling, responding to weight and body movement instantly. Plus, the interior coils, once engaged with body weight, react with increasing firmness to provide the essential support needed for correct postural alignment. With the right support, your muscles can relax and rejuvenate so you can wake up feeling refreshed.

Put it in Motion

All iSeries® mattresses are compatible with Serta’s adjustable foundations, including Serta’s Motion Signature Adjustable Foundation, allowing you to adjust the head or foot of the mattress to customize your bedroom experience to meet your unique needs.

 

Serta Adjustable Bed Bases

Serta Adjustable Bed Bases

Serta offers you a variety of models from our Motion Collection™, ranging from our most basic adjustable foundation at a value price, to our most advanced with 9 luxury features, so you can select the foundation that’s right for your needs and budget. Please visit our Adjustable Bases Page for more details or Contact our Store for direct help.